Our Philosophy

As much as nature is connected, and each element are embracing each other, humankind tends to apply this natural order. Through history tools have evolved and the skills and competences of humans with it. Our company offers a symbiosis of multiple competences and skills, from the sensible to the technical. Tech minds allied with creative minds offers an infinite combination to create contemporary products that fit in our today’s world and in the current challenges we are facing. We want to bring innovative solution for people and smart solution to the issues of our world. Therefore, We want to help people to create a world in harmony. A world with qualitative products that responds to real needs. We help to create innovative concepts that change and improve people life and their environment.

Joachim Froment

Joachim Froment is a Belgian designer and artist born in Brussels in 1993. He graduated from a Master degree at the Royal College of Art in Design Products. In 2017, he started to work as a designer and project manager for Skibsted Ideation in Copenhagen where he led projects for renowned furniture and transportation companies in Denmark such as Hay, Engelbrecths, Danfoss and Biomega. Recently exhibited at the Design Museum of Ghent in Belgium for a period of six months, Joachim Froment won a few design awards such as the Rado Star Design Prize during the London Design Festival in 2017 and the Bolia Design Prize in 2018. Joachim has been published by a few magazine such as, Wallpaper, Frame, The Independent and Elle Deco. Joachim Froment is a designer and artist based in Brussels and Copenhagen whose creations aim to ally poetry and industry.

We are a product agency founded by designers and engineers with a passion for cutting-edge technology.

Our founders are coming from the design, tech and digital fields with the goal to offer an integrated service. Whether it is automotive, electronics, furniture, lighting, or any other type of products, our combined competences allow us to work together, gather our skills and tackle in detail every aspect in the conception of a qualitative product.

Joachim Froment

Joachim Froment is a Belgian designer and artist from Brussels. A former student of the Royal College of Art (London, UK), Joachim holds a Masters Degree in Design Products from this prestigious institution. He then went on to work as a designer and project manager for Skibsted Ideation in Copenhagen (run by Jens Martin Skibsted) where he led projects for renowned furniture and transportation companies in Denmark such as Hay, Engelbrecths, Danfoss and Biomega. His pieces were exhibited at the Design Museum of Ghent in Belgium, London, and Osaka. Despite his young age, Joachim Froment won numerous design awards such as the Rado Star Design Prize at the London Design Festival in 2017 and the Bolia Design Prize a year later. His work has been published by magazines such as Wallpaper, Frame, The Independent and Elle Deco.

Our Philosophy

Our company offers a symbiosis of multiple skills and disciplines, from the sensible to the technical. Tech minds allied with creative minds offer infinite combinations to create contemporary products fitting today’s world and challenges. We want to bring both innovative and smart solutions for people and global issues to contribute to a harmonious world by developing qualitative products responding to real needs. Ultimately we want to improve people’s lives and environments.

Our Office

We are located next to Brussels Airport in the creative hot spot “Ateliers de Zaventem”.  A beautiful industrial building renovated by Lionel Jadot to become a working space for renowned artists.